Alkass Digital
The official new global Padel tour governed by the International Padel Federation (FIP) and backed by the Professional Players Association (PPA) and Qatar Sports Investments (QSI) announced a broadcasting deal, with ESPN revealed as the Official tours broadcast partner in LATAM.
The Disney-owned broadcaster has signed a four-year agreement to be the home of Padel in the Americas covering South America, Central America, Mexico and the Caribbean in 2022, 2023, 2024 and 2025.
The new media partnership will contribute to enhancing the level of the Padel sport to unprecedented levels in the main American markets, and the coverage to nearly 50 countries, as part of the agreement, and new international broadcasting deals of great importance will be revealed soon, in line with the goal for which the new tournament was launched taking Padel to an unparalleled global level in various parts of the world.
This week is also expected to see the launch of the Official tour's new name, logo and other brand identities.
Since its launch a month ago, FIP, PPA and QSI have made a flurry of major announcements connected to the new Official tour, including confirming at least 10 new tournaments will be held this year including four category 1 events with the first category 1 event confirmed to take place in Qatar on 28 March to 2 April.