Alkass Digital
Doha, Qatar- Qatar Airways is thrilled to announce that it is the Official Global Airline Partner of the NBA’s Brooklyn Nets and the team’s home, Barclays Centre, the Brooklyn, New York venue that hosts many of the world’s most exciting entertainment and sporting events. This marks the first major partnership between the airline and an NBA team or venue.
The multi-year agreement will provide Qatar Airways with maximum exposure in the U.S., while strengthening the airline’s global sponsorship portfolio and uniting people from around the world at a renowned entertainment venue. As part of the agreement, Barclays Centre’s Courtside Club will become the Qatar Airways Club, and the airline will also receive branding on all courtside seats.
Located in the heart of Brooklyn, Barclays Centre is a world-class indoor venue and is ranked in the top five nationally in gross revenue and attendance by Billboard and Venues Today.
In addition to being home to the Brooklyn Nets, Barclays Centre hosts a wealth of concerts and entertainment and, in the past, has featured performances by internationally-renowned artists and legends including Barbra Streisand, The Rolling Stones, Paul McCartney, Beyoncé, Rihanna, Madonna and Bruce Springsteen, as well as family-friendly events such as Disney on Ice and Sesame Street Live.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways is delighted to sign this exciting sponsorship agreement with the Brooklyn Nets and Barclays Centre, a major NBA franchise and a world-renowned venue which hosts some of the most thrilling sporting and entertainment events globally.
“This new partnership will provide Qatar Airways with maximum exposure to the rest of the world, echoing our belief in bringing people together. We are proud to be able to bring spectators from around the world to New York, and we look forward to celebrating together at Barclays Centre,” he added.
Brett Yormark, Chief Executive Officer of BSE Global, said: “We are thrilled to be the first NBA team and venue to welcome Qatar Airways as an Official Partner. It has been an ongoing priority of the Brooklyn Nets and Barclays Centre to expand our reach globally, and Qatar Airways helps us bring brand awareness to a dynamic new audience.”
Qatar Airways’ codeshare partner, JetBlue, continues as the Official Domestic Airline Partner of the Brooklyn Nets and Barclays Centre.
Incidentally, the Airline holds an extensive global sports portfolio, sponsoring some of the biggest teams around the world. In addition to its existing partnership with the German football club giants FC Bayern München AG, for which it is a Platinum Partner, Qatar Airways also recently revealed multi-year sponsorship agreements with Italian football club AS Roma, for which it will become the Official Jersey Sponsor, and with Argentinian football club Boca Juniors, for which it will become the Official Jersey Sponsor.
May 2017, Qatar Airways announced a groundbreaking sponsorship deal with FIFA, which saw the award-winning airline become the Official Partner and Official Airline of FIFA until 2022.