The Peninsula
FIFA and
Roblox on Wednesday announced a new ground-breaking partnership that will offer
the Roblox community, as well as football fans around the world, free-to-play
access to FIFA World - a virtual environment that celebrates the power of
football and the rich history of its pinnacle events.
As part of its commitment to developing new football gaming titles
for fans, FIFA will work with Roblox to create an exciting new online immersive
experience for all football fans to hang out in social spaces, earn rewards and
collect exclusive virtual items through various skill games and multiple
collectors’ challenges.
The FIFA World will also host bespoke video content, built from
FIFA+’s extensive library, alongside exciting in-game events, while Spain star
Pedri and German icon Lena Oberdorf will feature within.
Launching today, FIFA World will continue to evolve over time and
adapt to celebrate FIFA’s top tier tournaments, adjusting and adapting for the
FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023, and beyond.
“As part of our commitment to grow football and develop ways for
new fans to engage with the sport, FIFA’s immersive experience on Roblox will
provide football fans with a hugely exciting new way to interact with friends,
celebrate the rich culture and heritage around the world’s biggest sports
competition, and demonstrate their creativity and national pride through
various features and mechanics,” said FIFA Chief Business Officer, Romy Gai.
“FIFA
believes that such a multi-layered experience will result in a truly inclusive
and fun gameplay – in turn, engaging new and existing football fans from across
the globe, as well as promoting the values of the sport to an even broader
audience.”
Christina Wootton, VP Global Partnerships at Roblox, added: “We
believe discovering and enjoying events together with friends from all over the
globe is a unique experience that often can’t be replicated in the physical
world. With FIFA World, fans are able to come together to celebrate and express
their fandom with one another, support their favorite teams, and get access to
FIFA’s top sporting events year-round.”
Spain and
FC Barcelona star, Pedri, said: “It’s incredibly exciting to see FIFA and
Roblox come together, and I can’t wait to be a part of FIFA World as it
continues to evolve! The football fans I see in the stands every week love
gaming and it’s great to be taking the FIFA World Cup to them in the digital
space and interacting with them directly in our Roblox world.”
Germany and Vfl Wolfsburg midfielder, Lena Oberdorf, added: “Fans
are the lifeblood of our game, and so to be involved in this project as we meet
them in the world of Roblox is a hugely exciting opportunity. We love
celebrating with the fans, and now we can do it in FIFA World as well as on the
pitch. It’s fantastic to see FIFA and Roblox using this opportunity to give a
huge platform to the women’s game, and I can’t wait to see what’s in store for
the experience in 2023 as we head to Australia and New Zealand.”