The Peninsula
the
Generation Amazing Foundation has leveraged the power of sport to positively
impact people’s lives and create sustainable social development in communities
across Qatar and around the world.
Launched in 2010 by the Supreme Committee for Delivery & Legacy as part of
Qatar’s bid for the FIFA World Cup 2022, Generation Amazing’s football for
development outreach and education programmes help support vulnerable and
displaced people. The goal is to empower new generations of young leaders to
transform their communities and generate positive social development through
the creation of sustainable programmes.
More than 1 million people in more than 35 countries across
Africa, Asia and the Americas have benefitted from the programmes, with long-term
partnerships already established with FIFA Foundation, the International
Federation of Red Cross and Red Crescent Societies, Education Above All, the
United Nations High Commissioner for Refugees, and CONCACAF, football’s
governing body for North, Central America and the Caribbean. Generation Amazing
has also built more than 30 football pitches for under-privileged communities
across the Middle East and Asia over the past 10 years.
“By using the power of football, participants in our programmes learn key
life skills such as teamwork, leadership and communication, to address social
issues in the places they live,” said Nasser Al Khori, Executive Director,
Generation Amazing Foundation. “With the support of our partners, Generation
Amazing is making an important global contribution and working hard to leverage
Qatar’s hosting of the FIFA World Cup.”
Generation Amazing Community Clubs are active in four countries and
help people to organise social events, learn key skills and develop
community spirit. Community clubs were first established in India and the
Philippines in 2020 before new facilities were launched in Qatar and Rwanda
earlier this year. Activities delivered as part of the Generation Amazing
programme teach sporting values and essential life skills. All the programmes
adhere to the United Nations Sustainable Development Goals.