AlKass Digital
Doha, Qatar- Generation Amazing has
showcased its unique football for development model in New York City, while
attending the leading corporate social responsibility conference Beyond Sport
United.
Launched in 2010 as part of Qatar’s
successful bid to host the 2022 FIFA World Cup, Generation Amazing employs its
model in communities across Qatar, the Middle East and Asia – and programme
organisers took the opportunity to demonstrate its approach to a new audience
in North America by conducting a successful football training session for local
schoolchildren.
Generation Amazing also supported
the Sport for Refugees Award during the Beyond Sport Global Awards 2018, with
the award being presented by five-time FIFA World Cup coach, Bora Milutinovic.
The new award went to Reclaim
Childhood, an organisation which brings refugee and Jordanian girls together on
the playing field by training Syrian, Iraqi, Sudanese, Palestinian, Somali,
Egyptian and local Jordanian coaches to lead their own sports teams and work
together towards community resilience.
“We are proud to support the new
Sport for Refugees Award this year, which recognises the outstanding work being
done by organisations from different parts of the world to address one of the
most pressing social issues of our time,” said Mushtaq Al-Waeli, Senior Advisor
to the Secretary General, Supreme Committee for Delivery & Legacy.
“Through Generation Amazing we are
using the power of sport to build a lasting social legacy for the 2022 FIFA
World Cup in Qatar, our region, and across the world. We will continue with our
football for development work to make a tangible impact on the lives of a
million young people by 2022.”
As part of the programme at the
Beyond Sport United Conference, Generation Amazing took part in various panel
sessions and discussions, including through CSR Senior Manager Isabel Gultresa,
and former USA national team coach, Milutinovic.
“The vision of a country and an
organisation is very important if you want to guide young generations to become
leaders in their community,” Milutinovic said.
“Generation Amazing is so important
in this regard, as it works until 2022 to involve one million children and
young people, from Pakistan to Nepal, India to the Philippines and many other
countries, and to teach them life skills and values through sport.”
He continued: “The decisive factor
is to be aware of how we can improve the world. The best way to do so is to
share knowledge, and people who have experience can share a lot of things with
children who don´t have these opportunities. Sport can help young people to
think differently.
“Thanks to sport you can learn
discipline, motivation, team spirit, how to be respectful, all of the values
that you need to be successful in life. With Generation Amazing, young people
get a new world of opportunities, to advance in their lives. The World Cup in
Qatar will be one of dreams, a compact tournament with the opportunity to see
more than one game a day.”
The outreach in New York also
included an engaging and inspirational football for development session in
Brooklyn with local school children, showcasing on a global scale the
methodology which has helped to inspire and empower thousands of youngsters in
the Middle East and across Asia.
Courtesy: Supreme Committee